The release of Al Gore’s “An Inconvenient Truth” caused quite a stir, attracting both criticism and applause in equally large quantities. Regardless of whether you are a believer or a sceptic, this documentary, which looks into how mankind is contributing to global warming, has really got people thinking about how their actions impact on our environment. The film reflects a growing trend in which more and more people are deciding whether or not they use a company based on their environmental standpoint. This can be seen in the countless blogs and forums that are springing up around the globe, with the main focus being on which companies are environment friendly and produce ‘green’ products and services.
Many corporations are incredibly resistant to changing traditions and ways of doing things that have been built up over the course of many years. However, there are actually a lot of benefits to going green. Plus, if companies don’t alter their habits to fit in with the changing viewpoint of the population, they will soon be left behind by their quicker, smarter rivals.
A Healthier Bottom Line
Many business owners believe that changing their processes to fit in with a more eco-friendly world will be expensive and time consuming. While it is true that environmentally friendly products can be more costly to purchase, in the long run they can save you and your business an awful lot of money. For example, using high-efficiency lightbulbs, such as compact fluorescents, will cost you 75% less to run than standard lightbulbs and will last 10 times longer. Using email as much as possible, instead of sending faxes and emails, will also significantly reduce your company’s overheads. According to document delivery company Captaris, an enterprise with 30,000 employees that sends and receives two pages a day can save over $2 million a year by digitalising its paperwork.
Keeping the Customer Happy
Increasing numbers of people are deciding whether or not they use a company based on how eco-friendly they are. This means that it is becoming more and more important that businesses make environmentalism a part of their brand.
What Else Can You Do?
There are numerous things that you can do to make your business more environmentally friendly. You can take steps towards becoming CarbonNeutrual. You can reduce waste by recycling paper and making sure that you dispose of items such as unwanted office furniture, batteries, lighting and plastic in the appropriate manner. You can also choose suppliers that back packaging for reuse. The possibilities are endless.
Let the World Know about Your Eco-Friendly Stance
While you may feel uncomfortable about ‘blowing your own trumpet’ when it comes to green issues, don’t keep your eco-friendly activities and achievements hidden under a bushel. Customers, clients and shareholders will all want to know about your green efforts. Most individuals will be happy to learn that they are dealing with a responsible, environmentally aware corporation.
If you are not quite sure how to sensitively publicise the fact that you are taking some steps towards being more sustainable and eco-friendly, you can always contact a reputable public relations agency. A number of ‘green’ PR companies, including Green Planet PR in the United Kingdom, have sprung up in recent years. These consultancies only take on green businesses as clients and focus primarily on making people aware of environmental issues. Other agencies, such as Intermediary Communications in New Zealand and MWW Group in the United States, make a special effort to incorporate green PR and corporate social responsibility services into all of their strategies.